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Customer relationship management - WikipediaCustomer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to...en.wikipedia.org/wiki/Customer_relationship_management
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What is CRM? - Salesforce EMEACustomer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organisations streamline processes, build...www.salesforce.com/eu/learning-centre/crm/what-is-crm/